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Workflow and process automation between your tools

Repetitive tasks between your tools run themselves.

Workflow automation means the repetitive steps between your tools (copying data, creating documents, chasing approvals, sending alerts) happen on their own, with AI used only where there is text to understand. As an AI automation agency, we will tell you when Zapier, Make, n8n or Power Automate is enough, and build bespoke only when reliability or volume calls for it.

WHEN IT MAKES SENSE
  1. 01Copying data from one tool to another every day.
  2. 02Processes that stop if one person is away.
  3. 03Steps nobody remembers to do.

What's included

WHERE IT FITS
  • Administration
  • Sales
  • Human resources
  • Operations
  • 01

    Process map

    What gets automated and what doesn't.

  • 02

    Automated workflows

    Triggered by events or on a schedule.

  • 03

    AI where it adds value

    Classify, summarise or extract.

  • 04

    Alerts and control

    What's been done and what's failed.

EXAMPLE PROJECT · NOT A CLIENT

Automating customer onboarding: form, CRM, contract, ERP and welcome email.

The manual steps would run on their own and the team would only need to review the contract.

CopyRememberRepeat
Automated process

Workflows small and mid-sized businesses usually automate

The best candidates are processes that run many times a week, follow clear rules and currently depend on someone remembering to do them:

  • Order to invoice: an order confirmed in the CRM or online shop creates the sales order, the delivery and the invoice in Xero, Sage or Business Central.
  • Job sheets to billing: a completed job in your field app becomes an invoice with the right labour and parts, and the customer gets the report.
  • Supplier set-up: a form collects bank details and documents, someone approves them and the supplier is created in the accounts system.
  • Starters and leavers: accounts, licences and equipment requests triggered from HR, and removed again when someone leaves.
  • Credit control: reminders by ageing band, with stop-on-account alerts to sales.
  • MI reports: figures pulled from several systems every Monday morning instead of being pasted into a spreadsheet.

Where AI adds value in a workflow and where it does not

Many processes pitched as an ‘AI project’ are mostly integration between tools, with one or two AI steps. Treating them that way makes them cheaper and more predictable. Rules are better than AI when the logic is clear: if an invoice is over a set amount, it needs a director's approval. AI earns its place where a person currently has to read something:

  • Classifying free text: which department an enquiry belongs to, whether a review is a complaint.
  • Extracting data from documents and emails, covered in depth on our AI document extraction page.
  • Summarising long threads or call notes before they go into the CRM.
  • Drafting a first version of a document that a person then checks.

What makes an automation reliable: retries, idempotency and alerts

The difference between an automation that helps and one that causes trouble is what happens when something fails. A tool is down for ten minutes, an API returns an error, a connection expires on a Friday night. This is what we build in from the start:

  • Clear triggers: the workflow starts from an event (a form, a new order, an email) or at a fixed time, and you can see which.
  • Retries without duplicates: if a system does not respond, the step is retried with increasing waits. Each write is idempotent, so a retry never creates the same customer twice or sends the same email twice. Some APIs support this directly; Xero's accounting API, for instance, accepts an idempotency key for exactly this purpose.
  • Alerts that say something useful: if it still fails, a named person gets an alert with which step failed, on which record and what to do next.
  • A queue for failures: failed runs wait in a list where they can be fixed and replayed, rather than disappearing.
  • Human review where it matters: AI steps carry a confidence score; below the threshold you set, the case waits for a person to confirm it.
  • A log of every run: what came in, what each step did and what came out.
  • Documentation: a map of what each workflow does, so your team or any other supplier can maintain it.

Zapier, Make, n8n, Power Automate or bespoke

For many businesses an off-the-shelf automation platform is the right answer, and we will say so. The way each one charges matters as your volume grows:

OptionHow it charges and runsWhen it is enoughWhere it falls short
ZapierA monthly task allowance; each successful action counts as a task, while triggers and failed actions do notQuick wins across popular SaaS tools, set up by someone in-houseHigh volume gets expensive; complex branching and error handling are harder to keep tidy
MakeMonthly credits; most actions use one credit, some AI features moreVisual workflows with more logic than Zapier, at moderate volumeThe same volume and maintenance questions as your scenarios multiply
n8nn8n Cloud, or self-hosted on your own infrastructure or private cloudTeams that want control over where data runs and can look after a serverSelf-hosting means patching, backups and monitoring become your job
Power AutomateLicensed per user or per flow; premium connectors need a premium entitlementBusinesses already on Microsoft 365, with workflows that stay mostly inside MicrosoftSystems outside the Microsoft ecosystem, or licence costs once premium connectors are needed
BespokeCode in your repository, running on infrastructure you chooseHigh volume, strict reliability, an ERP without a ready-made connector, or logic too complex for a visual builderIf your workflows fit one of the platforms above, you do not need it

Credentials, access and data

Automations hold the keys to your systems, so they are treated as such. Each integration uses its own service account with the minimum permissions it needs, credentials are kept in a secrets store rather than in the workflow, and everything sits in accounts in your company's name. When a step sends data to an AI model, we follow the approach to training and data location described on our private ChatGPT for business page. If your workflows mostly move data between finance and operations systems, our ERP and CRM integration service goes into more depth.

How we would run it and what drives cost

We start by mapping the process with the people who run it, then automate one complete workflow before moving to the next. You see a working demo every two weeks, you get one fixed price for the project, and the code and workflows are yours. The rest is on how we work. What moves the cost most:

  • Number of systems involved and whether each has a usable API.
  • Exceptions: the cases that do not follow the normal path take more work than the normal path.
  • AI steps, and how much review they need.
  • Reliability requirements: a workflow that bills customers needs more safeguards than one that sends a Slack message.
  • Running costs: platform subscriptions or hosting, plus AI usage where it applies. Market references are in our guide to the cost of implementing AI in a business.

Frequently asked questions

What kind of tasks can be automated?

The repetitive ones between tools: moving data, generating documents, sending alerts, approving steps.

Can we see what the automation has done?

Yes. Every run is logged and we alert you if something fails.

Do we need to change our tools?

No. We connect the ones you already use.

Which is best for us: Zapier, Make, n8n or Power Automate?

It depends on the tools you already use, your volume and who will maintain it. If you are on Microsoft 365 and stay inside it, Power Automate is the natural starting point. If you use many SaaS tools at low volume, Zapier or Make. If you want to control where data runs and have someone to look after a server, n8n. We tell you which fits before proposing any development.

What is RPA and do we need it?

RPA (robotic process automation) uses software robots that click through screens the way a person would. It is a last resort for systems with no API or import route. Where an API exists, an integration is faster and far less fragile, because it does not break when a screen changes.

What happens if one of the tools changes or stops working?

The workflow fails safely: the affected runs go to the failure queue and someone is alerted, with nothing lost or half-done. Then the step is adapted to the change. With a support agreement, we handle it; without one, the documentation lets your team or another supplier do it.

Who maintains the automations afterwards?

Whoever you choose. We offer support on written terms, but everything is documented and in your accounts, so your team or another supplier can take over. If you would rather maintain it in-house, we can look at building it on a platform your team already knows.

Tell us about your project.

We'll reply within one working day. We start by understanding the problem, not by selling you a solution.